How to do keyword research for FREE using the Google Keyword Planner.
Note: The CPC is the same as the "Suggested Bid."
I made this lesson to show you how to use the new Google Keyword Planner since the Google Keyword Tool is being retired by Google. Once you are done watching this video, you can go back to watching the original lesson on how to do keyword research (lesson 6). Be sure to watch the ENTIRE video lesson (even the part with me using the old tool, because there is still valuable information in there about how to analyze keywords!).
Note: This is a very simplistic method of doing competition analysis (there is much more that can be analyzed). So why are we doing it this way instead of in a more in-depth method? Mainly because we are doing a “blanket” approach, where we will put out lots of websites with lots of posts, and then let our traffic results guide the rest of the action plan (through what Google Adsense and Google Analytics tells us about our traffic).
Note: You will sometimes see results from Wikipedia or YouTube in the top four results. Pages from those websites ALWAYS have an extremely high PR. However, in a lot of cases, a YouTube video or Wikipedia page will not be something the searcher will be interested in based on the keyword he typed into Google (you need to use your own judgment here). If this is the case, you can ignore this result! An example would be something like the keyword “brass door knobs.” If a person is typing that into Google, he is most likely trying to find information on brass door knobs to eventually make a purchase, and that user wouldn’t be interested in a YouTube or Wikipedia result and would most likely skip it. That’s why those results can sometimes be ignored in our analysis.
Note: Every now and then we will have a keyword with really high potential monthly earnings that just barely doesn’t qualify (like if there was just one website with a PageRank of 4 in the top 4 results and the rest were lower). In cases like this, I would keep the keyword on my spreadsheet instead of deleting it (and come back to it in the future once my website is bigger and stronger).
Note: Most keywords will NOT qualify. Thorough keyword research is a long and difficult process, but finding high paying and easily rankable keywords in the beginning will make the entire rest of the process that much easier. Don’t give up, even when it seems like there are very few valuable, rankable keywords out there – there are LITERALLY millions!
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